Why should we do this journey together? Let’s take a closer look…
1 Video is where customers spend their time
YouTube is the second largest search engine with 4 billion views per day. 55% watch every day.
2 Video is already helping your competition.
92% of senior marketing executives use online video in their campaigns. Online video production will account for more than one-third of all online advertising spending within the next five years.
3 Video is easily searchable.
In Google’s top 100 search listing for 2012 over 70% were videos.
4 Video is shared easily and frequently.
More than 500 years’ worth of YouTube videos are watched daily on Facebook. More than 700 YouTube videos are shared on Twitter every minute. Video sharing is a huge part of social media, and social media is a huge part of our lives.
5 Video cuts through all the noise and reaches your heart.
Video is way better at moving viewers to laugh, cry, get mad, learn, and take action than photos, text or audio. Video is a great storyteller and keeps consumers glued to your site. “Moving pictures” has a dual meaning, apparently.
6 Video is measurable.
Analytics helps you to determine which videos are leading to increased sales and moving your marketing in the right direction.
7 Video stays forever online, making it more and more cost-effective over time.
Just make sure it is a good video …
8 Video is one click away from the “buy” button.
34% of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16% after watching an ad on TV.
9 Video is mobile.
Online video now accounts for over 50% of all mobile traffic. 30-second mobile video ads have an 88% completion rate.
Here are some more interesting facts …